{"product_id":"paul-mitchell-platinum-blonde-violet-shampoo-banishes-brass-brightens-ideal-for-light-to-medium-blon","title":"Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair","description":"\u003cp\u003e\u003cspan\u003ePurple shampoo for blonde hair banishes brassiness, softens strands and adds shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"productFullDetail-subtitle-GlN\"\u003eCools Brassiness • Eliminates Warmth\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003csection class=\"productFullDetail-description-NWA productFullDetail-section-Huo\"\u003e\n\u003cdiv class=\"richContent-root-CMO\"\u003e\n\u003cdiv role=\"presentation\" class=\"html-root-akk\"\u003e\n\u003cp class=\"bodycopy\"\u003eGentle enough for daily use, this purple shampoo brings out the best in blonde, highlighted, gray or white hair. Its violet tint banishes unwanted brassy tones in naturally light hair colors and chemically lightened hair while conditioning ingredients add hydration and intensify shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"productFullDetail-featureDiv-5pP\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/s7d1.scene7.com\/is\/image\/jpms\/ColorSafe_Icon_Dark?%24PNG-Responsive%24=\u0026amp;amp%3Bhei=60\u0026amp;width=700\" alt=\"icon for Color Safe\" class=\"productFullDetail-featureimg-t1u\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"productFullDetail-featureSpan-biR\"\u003eColor Safe\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/s7d1.scene7.com\/is\/image\/jpms\/Vegan_Icon_Dark?%24PNG-Responsive%24=\u0026amp;amp%3Bhei=60\u0026amp;width=700\" alt=\"icon for Vegan\" class=\"productFullDetail-featureimg-t1u\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"productFullDetail-featureSpan-biR\"\u003eVegan\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/s7d1.scene7.com\/is\/image\/jpms\/ParabenFree_Icon_Dark?%24PNG-Responsive%24=\u0026amp;amp%3Bhei=60\u0026amp;width=700\" alt=\"icon for Paraben Free\" class=\"productFullDetail-featureimg-t1u\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"productFullDetail-featureSpan-biR\"\u003eParaben Free\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/s7d1.scene7.com\/is\/image\/jpms\/GlutenFree_Icon_Dark?%24PNG-Responsive%24=\u0026amp;amp%3Bhei=60\u0026amp;width=700\" alt=\"icon for Made Without Gluten\" class=\"productFullDetail-featureimg-t1u\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"productFullDetail-featureSpan-biR\"\u003eMade Without Gluten\u003c\/div\u003e\n\u003cdiv class=\"productFullDetail-featureSpan-biR\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productFullDetail-togglebox-EhZ\"\u003e\n\u003cdiv class=\"productFullDetail-addlDetailsTitleWrapper-JbT\"\u003e\n\u003cdiv class=\"richContent-root-CMO\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cspan\u003e-\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"productFullDetail-addlDetailsontent-DH-\"\u003e\n\u003cdiv class=\"richContent-root-CMO\"\u003e\n\u003cdiv class=\"feature\"\u003e\n\u003cp class=\"bodycopy\"\u003e\u003cstrong\u003eHair Type\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"bodycopy\"\u003eIdeal for Color-Treated Hair and Naturally Light Hair Colors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature\"\u003e\n\u003cp class=\"bodycopy\"\u003e\u003cstrong\u003eFragrance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"bodycopy\"\u003eRefreshing cucumber melon scent with soft floral notes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"productFullDetail-togglebox-EhZ\"\u003e\n\u003cdiv class=\"productFullDetail-addlDetailsTitleWrapper-JbT\"\u003e\n\u003cdiv class=\"richContent-root-CMO\"\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003c\/div\u003e\n\u003cspan\u003e-\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"productFullDetail-addlDetailsontent-DH-\"\u003e\n\u003cdiv class=\"richContent-root-CMO\"\u003e\n\u003cdiv role=\"presentation\" class=\"html-root-akk\"\u003e\n\u003cp class=\"bodycopy\"\u003eMassage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, follow with Platinum Blonde Conditioner\u003cspan\u003e \u003c\/span\u003eand Platinum Blonde Toning Spray.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Paul Mitchell","offers":[{"title":"10.14 oz","offer_id":49091137503332,"sku":"wyg1787917284587","price":14.4,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":49091137536100,"sku":"jzh1787917284588","price":33.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9705\/7380\/files\/paul-mitchell-platinum-blonde-violet-shampoo-banishes-brass-brightens-ideal-for-_1.png?v=1787917289","url":"https:\/\/www.morningmerchant.shop\/products\/paul-mitchell-platinum-blonde-violet-shampoo-banishes-brass-brightens-ideal-for-light-to-medium-blon","provider":"My Store","version":"1.0","type":"link"}