{"product_id":"inecto-colourist-purple-shampoo-250-ml","title":"Inecto Colourist Purple Shampoo 250 ml","description":"\u003cul\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-sfc-cb=\"\" data-hveid=\"CAAICRAA\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", \"Helvetica Neue\", sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", \"Helvetica Neue\", sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"ep\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", \"Helvetica Neue\", sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eDual-Action Toning\u003c\/strong\u003e: Features a unique \u003cstrong class=\"Yjhzub\" data-sfc-root=\"ep\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", \"Helvetica Neue\", sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eblue-based formula with extra violet pigments\u003c\/strong\u003e (\u003ccode dir=\"ltr\" class=\"KDcb0c\" data-sfc-root=\"ep\" data-sfc-cb=\"\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style=\"font-family: monospace; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 1px solid rgb(240, 242, 245);\"\u003eCI 60730\u003c\/code\u003e). It simultaneously neutralizes unwanted yellow brassiness and blocks out warm orange undertones.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-sfc-cb=\"\" data-hveid=\"CAAICRAB\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", \"Helvetica Neue\", sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", \"Helvetica Neue\", sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"ep\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", \"Helvetica Neue\", sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eColor Protection\u003c\/strong\u003e: Acts as an at-home toner to keep bleached, blonde, silver, and gray hair looking cool, crisp, and vibrant.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-sfc-cb=\"\" data-hveid=\"CAAICRAC\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", \"Helvetica Neue\", sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", \"Helvetica Neue\", sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"ep\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", \"Helvetica Neue\", sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eGentle Cleansing\u003c\/strong\u003e: Safely lifts oil and product buildup without fading your expensive hair color treatments.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-sfc-cb=\"\" data-hveid=\"CAAICRAD\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", \"Helvetica Neue\", sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", \"Helvetica Neue\", sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"ep\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", \"Helvetica Neue\", sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eVegan-Friendly\u003c\/strong\u003e: The formulation is 100% vegan and cruelty-free.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Inecto","offers":[{"title":"Default Title","offer_id":49092311941220,"sku":"wky1787931574960","price":7.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9705\/7380\/files\/inecto-colourist-purple-shampoo-250-ml_1.png?v=1787931579","url":"https:\/\/www.morningmerchant.shop\/products\/inecto-colourist-purple-shampoo-250-ml","provider":"My Store","version":"1.0","type":"link"}